Prepared by Trusted Marketing • March 2026

Social Media Audit & Growth Strategy

A data-driven analysis of Water Pointe Realty Group’s digital presence — with a clear, actionable roadmap to transform social media from a bulletin board into a lead-generation engine.

Confidential — Prepared exclusively for Water Pointe Realty Group

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What’s Inside

1 Brand Snapshot 2 Facebook Audit 3 Instagram Audit 4 Creative Showcase 5 TikTok Expansion 6 Daily Live Strategy 7 Live Tour SOP 8 YouTube Strategy 9 Repurposing Pipeline 10 Content Playbook 11 The Opportunity 12 Effort vs. Impact 13 Pricing

Current Brand Snapshot

Where Water Pointe stands today across digital channels

1.8K

FB Followers

1,885

IG Followers

4.6K

FB Posts (all time)

1,010

IG Posts (all time)

90%

FB Recommend Rate

FB Reviews (low vol)

SEO Authority

897

Monthly Organic Traffic

Why This Matters — Industry Benchmarks

The data behind every recommendation in this deck

1,200%

Three Findings That Tell the Whole Story

Facebook engagement is critically low. Across the last 16 posts, the page averages just 3.4 reactions, 0.1 comments, and 0.8 shares per post. Most listing posts earn 1–2 reactions with zero conversation. With 1,800 followers, posts are reaching a tiny fraction of the audience — the algorithm has effectively deprioritized the page due to low historical engagement.

Instagram Reels are the clear bright spot. Lifestyle Reels average 45+ likes while static listing carousels average just 14. The Hobe Sound Golf Club Reel hit 66 likes with 4 comments — proving that when content tells a story, the audience shows up. This is the foundation to build on.

There is no TikTok presence — and that’s a massive missed opportunity. Only 15% of real estate agents are on TikTok, while 22 million U.S. Millennial users (the #1 homebuyer demographic) spend an average of 95 minutes daily on the platform. TikTok delivers 40–60% lower cost per lead than legacy platforms. This is the biggest growth lever available.

Facebook Audit

Post-by-post analysis • Last 16 posts • March 3–24, 2026

3.4

Avg. Reactions / Post

0.1

Avg. Comments / Post

0.8

Avg. Shares / Post

~0.19%

Est. Engagement Rate

Post-by-Post Breakdown

Date	Content	Type	Reactions	Comments	Shares	Total
Mar 21	Open Houses 3/21 & 3/22 — multi-agent collage	Graphic	7	1	7	15
Mar 19	Hobe Sound Golf Club — lifestyle video	Video	2	0	1	3
Mar 18	340 S US Hwy 1, Jupiter — condo listing	Photos	1	0	0	1
Mar 17	Port Salerno aerial drone — lifestyle Reel	Reel	7	0	0	7
Mar 17	Happy St. Patrick’s Day graphic	Graphic	6	0	2	8
Mar 16	505 SE Saint Lucie Blvd, Stuart — luxury listing video	Video	2	0	4	6
Mar 13	Open Houses weekend collage — 5 agents	Graphic	3	0	0	3
Mar 12	Beach Haus Coffee Co., Tequesta — local feature	Video	1	0	0	1
Mar 11	5883 Set n Sun Place, Jupiter — listing	Photos	2	0	0	2
Mar 10	Mariner Sands Country Club, Stuart — community	Video	2	0	0	2
Mar 9	5352 SE Nassau Terrace, Stuart — listing	Photos	4	0	0	4
Mar 6	Open Houses weekend collage — 6+ agents	Graphic	7	0	2	9
Mar 6	250th Concert Series sponsor — Constitution Park	Video	2	0	1	3
Mar 5	Spring Fling in Tequesta — Good Shepherd	Video	3	0	0	3
Mar 4	4 SE Turtle Creek Dr, Jupiter — listing carousel	Carousel	5	1	0	6
Mar 3	Newfield Farm community — lifestyle Reel	Reel	6	0	3	9

Engagement by Content Type

Open House Collages

9.0 avg total

Lifestyle Reels

8.0 avg total

Holiday Graphics

8.0 avg total

Community Videos

2.5 avg total

Property Listings

2.6 avg total

The cross-platform gap is revealing: The same Beach Haus Coffee video earned 1 reaction on Facebook but 56 likes + 4 comments on Instagram. Facebook’s algorithm is punishing this page due to low historical engagement and the absence of engagement-driving tactics (questions, CTAs, comment prompts, community interaction).

Instagram Audit

Post-by-post analysis • @water.pointe • Recent 12 posts

22.5

Avg. Likes / Post

2.0

Avg. Comments / Post

1.1

Avg. Reposts / Post

~1.4%

Est. Engagement Rate

Post-by-Post Breakdown

Date	Content	Type	Likes	Comments	Reposts	Sends
~Mar 19	Hobe Sound Golf Club — lifestyle Reel	★ TOP	66	4	4	1
~Mar 12	Beach Haus Coffee Co. — local biz lifestyle Reel	★ TOP	56	4	2	3
~Mar 15	“Move in ready — 4 bed, 2000 sqft” text overlay Reel	Reel	42	6	—	1
Mar 16	505 SE Saint Lucie Blvd, Stuart — luxury listing	Reel	24	4	1	—
Mar 9	5352 SE Nassau Terrace, Stuart	Carousel	20	1	—	—
Mar 11	5883 Set n Sun Place, Jupiter	Carousel	19	2	—	1
Mar 17	Port Salerno aerial drone	Reel	18	1	—	5
~Mar 10	Mariner Sands Country Club, Stuart	Reel	12	1	1	1
Mar 18	340 S US Hwy 1, Jupiter — condo carousel	Carousel	11	0	—	1
~Mar 23	3006 SE Doubleton Dr, Willoughby Golf Club	Carousel	7	0	1	1
Mar 17	Happy St. Patrick’s Day graphic	Graphic	6	0	—	1
~Mar 22	Hobe Sound Arts Tour — agent talking-head	Reel	4	—	—	—

The Numbers Don’t Lie — Reels vs. Everything Else

Lifestyle Reels

54.7 avg likes

Property Reels

26.0 avg likes

Community Reels

15.0 avg likes

Listing Carousels

14.3 avg likes

Holiday Graphics

6.0 avg likes

The takeaway is unambiguous: Lifestyle Reels earn nearly 4× the engagement of listing carousels and 9× the engagement of static graphics. Every post that tells a story — a golf outing, a coffee run at Beach Haus, an aerial sweep of Port Salerno — dramatically outperforms posts that simply showcase rooms and price tags.

Instagram 2026 Algorithm — Signal Hierarchy

Instagram’s 2026 algorithm now weights DM Sends, Saves, and Shares as its strongest ranking signals. Likes are the weakest. This means Water Pointe’s strategy must optimize for depth of engagement, not vanity metrics.

DM Sends

#1 — Strongest signal (Send/Reach ratio)

Saves

#2 — “Save this for later” CTAs are critical

#3 — Lifestyle content drives shares

Watch Time

#4 — 3-sec hook rule determines distribution

Comments

#5 — Question-based CTAs help here

Likes

#6 — Weakest signal (vanity metric)

Why this changes everything: Water Pointe’s current content earns likes but almost no saves, shares, or DMs. The algorithm is effectively ignoring the page because the content doesn’t trigger the signals that matter. Every Reel we produce will end with a save/share/DM-driving CTA — “Save this if you’re house hunting,” “Send this to someone who needs to see this view,” “DM me your budget and I’ll send you matches.”

Platform Expansion: TikTok

The untapped channel where Water Pointe’s next 10,000 followers are waiting

Why TikTok, Why Now

Only 15% of real estate agents are currently on TikTok. That means 85% of the competition isn’t there. Meanwhile, 22 million U.S. Millennial users — the single largest homebuyer demographic in America — spend an average of 95 minutes per day on the platform. First-time homebuyers aged 25–40 are the most responsive audience segment, and 40% of Gen Z now uses social media as part of their home search.

22M

U.S. Millennial Users

95 min

Avg. Daily Time on App

40–60%

Lower CPL vs. Facebook

15%

Agents Using TikTok

40%

Gen Z Uses Social for Homes

12×

Video Shared vs. Static

Agents like Glennda Baker have generated six figures in leads directly from TikTok. Daniel Heider has amassed 3.3 million followers by simply showcasing luxury properties with personality. Water Pointe already creates the exact type of Reels content that performs on TikTok — the only difference is they’re not posting it there yet.

TikTok Content Strategy for Water Pointe

🎯

Cross-Post Existing Reels

Day-one win: every Reel currently going to IG should simultaneously post to TikTok. The Hobe Sound Golf Club Reel (66 likes on IG) would likely reach 10–50× more people on TikTok’s interest-based algorithm, which rewards new creators.

🌎

“What $X Gets You in South FL”

The #1 performing real estate format on TikTok. 15–25s comparing homes at the same price across markets. Hook: “Florida home prices will shock you.” End with a CTA: “Comment your budget and I’ll show you what’s possible.”

💪

Agent Personality Shorts

TikTok rewards authenticity over polish. Quick talking-head clips: “3 things I’d never do buying in Jupiter,” “Is Stuart still affordable?” These build trust and drive DMs from serious buyers.

The opportunity window: TikTok’s algorithm heavily favors new accounts in their first 30–60 days. If Water Pointe launches with a burst of 3–5 posts per week of their best existing Reel content, the algorithm will test that content with a much larger audience than Instagram currently provides. This is a land-grab moment — the cost of waiting is competitors getting there first.

Daily Live Strategy

Starting at 3× per week — 30 minutes per session that compounds into brand visibility, trust, and inbound leads

Why Go Live Every Day?

12×

More Shares vs. Static

Priority in IG/FB Feeds

30 min

Per Session, 3×/Wk

Real-Time

Q&A Builds Trust

The algorithm advantage: When an agent goes live, Instagram and Facebook push a notification to every follower and bump the profile to the front of the Stories tray. Live video gets priority treatment that no static post or Reel can match. Consistent daily lives train the algorithm to treat the account as a high-priority content source — which boosts all content, not just the lives.

The 30-Minute Daily Live Playbook

Rotating format keeps content fresh while ensuring every agent participates and every listing gets exposure.

Monday: “New to Market”

Walk through 2–3 new listings. Show the view, the kitchen, the neighborhood. Answer questions in real-time. End with “DM me for a private showing.”

8:00 AM or 5:30 PM

Tuesday: “Ask Me Anything”

Agent answers buyer/seller questions live. Topics: insurance rates, best school districts, flood zone myths, HOA truths. Builds massive trust and saves as content.

12:00 PM Lunch Live

Wednesday: “Neighborhood Tour”

Walk or drive through a specific community — Jupiter Island, Hobe Sound, Stuart waterfront. Show parks, restaurants, the vibe. Tag every local business.

10:00 AM

Thursday: “Price Drop Alert”

Showcase 3–5 listings with recent price reductions. Creates urgency. “This one just dropped $40K — here’s what you get.” Highly shareable for deal hunters.

5:30 PM

Friday: “Weekend Open House Preview”

Walk through every open house happening that weekend. Give addresses, times, and a 60-second teaser of each. Viewers commit to showing up.

9:00 AM

Sat/Sun: “Live from the Open House”

Go live directly from an open house. Show the property in real-time, answer questions, interview visitors. Creates FOMO for anyone not there.

During Open House

The compounding effect: Even starting at just 3 Lives per week, after 30 days the account will have generated 6+ hours of live content, trained the algorithm to prioritize the page, built real-time relationships with followers, and produced dozens of repurposable clips. Every live session becomes 2–3 short clips — that’s 24–36 unique content pieces per month before scaling up. Frequency increases as the system becomes routine.

TikTok Live Agent Tour — Standard Operating Procedure

A turnkey system where agents never need the brokerage login — your marketing team stays in full control

One account. One brand. Every agent on camera. Zero credential sharing. Total control.

— The model that scales safely

How It Works — The Multi-Guest Live Model

①

Marketing Starts the Live

Your social manager logs into the main Water Pointe TikTok and starts a Live from the brokerage account. They set the title, cover image, and description. All content lives on the brand page.

②

Agent Joins as Guest

During the Live, the host taps the +Hosts / multi-guest icon and sends an invite to the agent’s personal TikTok. The agent just needs a regular account with Live/guest access — no brokerage login required.

③

Agent Tours, Marketing Moderates

The agent flips their camera and does the property walk-through while your team controls the title, description, chat moderation, and can remove the guest or end the Live at any time.

Setup Requirements

Host Account (Brokerage)

The main Water Pointe TikTok account with LIVE access enabled (meets TikTok’s age, follower threshold, and community guidelines requirements). Managed by your marketing team in-office.

Agent Accounts

Each agent has their own personal or agent TikTok with LIVE/guest access. They do not need the brokerage login. They simply accept the guest invite from their own phone.

Tech Requirements

Agent uses their phone with strong cellular or Wi-Fi on-site at the property. Marketing team controls the brokerage phone in-office. Do Not Disturb enabled on both devices during Live.

Daily “Live Tour” Workflow

Internal checklist for the marketing team — repeat daily.

🕑 24 Hours Before

Decide the daily slot (e.g., 12:30 PM “Lunch Break Live Tour”). Confirm which agent and which property. Send the agent the approved talking points and property highlights.

🎥 Start the Live (Marketing Side)

1.Open TikTok on the brokerage phone. Tap the + button, swipe to LIVE. 2.Set title: “Live Open House: 3/2 in Port St. Lucie under $600K” 3.Set cover image: exterior shot or brand graphic. 4.Tap Go LIVE.

👥 Invite the Agent as Guest

1.Once Live, tap Guests or +Hosts at the bottom. 2.Find the agent’s TikTok handle (they must be a follower or in suggested/friends). 3.Tap Invite next to their name. 4.When they accept, choose a layout: Panel (your account primary) or Grid (equal screen).

🎓 Manage the Stream

1.Briefly introduce: who you are, which office, which agent is touring today. 2.Let the agent lead the walk-through. You handle: watching chat, feeding questions to the agent, removing trolls, muting commenters. 3.If anything goes sideways: tap the agent’s tile → Remove Guest, or end Live completely.

Agent Script — Property Side

Share this SOP with every participating agent.

✅ Before Going Live

•Arrive 10–15 minutes early. Check lighting (avoid backlighting from bright windows). •Connect to strong Wi-Fi if the property has it, otherwise test cellular signal inside every room. •Turn on Do Not Disturb so calls don’t interrupt the Live.

📱 Join as Guest

1.Open TikTok on your own phone. 2.Watch for the Live from the brokerage account to appear at the top; tap to join as viewer. 3.Wait for the Invite to Guest/Co-host pop-up. Or tap Multi-guest / Request at the bottom if you don’t see an invite. 4.Tap Accept → adjust camera and mic → tap Go LIVE as Guest.

🎬 During the Tour

•10–15 second hook: “Hey, I’m [Name] with Water Pointe. I’m standing in a waterfront 3/2 with a crazy pool, under $X. Let me show you around.” •Move slowly. Keep phone at chest height. Narrate benefits, not just features. •Pause in hero spots (view, kitchen, pool) for 10–20 seconds so viewers can join and react. •Answer questions the host reads out from chat.

👋 Ending

•When the host says you’re wrapping, sign off briefly and stop guest mode. •The host ends the Live from the brokerage side.

Guardrails & Access Control

🔒 Credential Security

Agents never need the brokerage login. They only join as guests or co-hosts from their own personal accounts. All Lives originate from and are ended on the brokerage device.

📜 Compliance Rules

Set expectations in writing: no discussion of commissions, protected classes, or off-policy topics on Live. Agents stick to approved intro/outro and key talking points for each property.

🛑 Kill Switch

Marketing can remove any guest or end the Live entirely at any moment. The host always has full control of the stream, moderation, and comments.

Why this model is superior: Instead of giving every agent access to the brand account (a compliance and security nightmare), this model keeps one team member as gatekeeper while still putting agents on camera with authentic, personality-driven content. The brand grows followers, the agents build personal recognition, and everyone stays protected.

Platform Expansion: YouTube

The search engine for video — where content works for you months after you post it

Why YouTube Is the Missing Piece

TikTok and Instagram content has a shelf life of 24–72 hours. YouTube content is searchable forever. When someone Googles “waterfront homes in Jupiter Florida,” YouTube results appear on page one. That means a property tour uploaded today can generate leads 6, 12, even 24 months from now. No other platform offers this.

2B+

Monthly Active Users

65+

Largest Shorts Audience Age

70B

Daily Shorts Views

∞

Content Shelf Life (Search)

The Demographic Goldmine You Can’t Ignore

TikTok → Reaches Buyers

The two largest age brackets on TikTok are 25–34 and 35–44 — first-time buyers and move-up buyers. This is your buyer pipeline.

YouTube Shorts → Reaches Sellers

The largest viewer segment on YouTube Shorts is 65 and older — investors, downsizers, parents helping their kids buy, and sellers. This is your listing pipeline.

This is the strategic unlock: The same 30-minute TikTok Live tour, clipped and reposted as YouTube Shorts, reaches an entirely different demographic. TikTok feeds your buyer pipeline. YouTube feeds your seller pipeline. Same content. Two audiences. Double the business opportunity.

YouTube Content Strategy for Water Pointe

🎬

YouTube Shorts (60s)

Clipped highlights from TikTok Lives and Reels. Best room reveals, “wow” moments, view shots, pool reveals. Add text overlay with price and address. These rack up views from the Shorts shelf — YouTube’s version of TikTok’s FYP.

🏠

Full Property Tours (3–8 min)

Upload the full 30-minute Live, then create a polished 3–8 minute cut of the best property from each session. These rank in Google search for “[address] tour” and “homes for sale in [city].” Long-tail lead magnets.

🇧🇷

Neighborhood Guides (5–10 min)

“Living in Jupiter, FL — Everything You Need to Know.” Combine clips from multiple Lives and B-roll into evergreen guides that rank in search for years. Pinned comment with agent contact info.

The Content Repurposing Pipeline

One 30-minute Live becomes 10–15 pieces of content across every platform — here’s exactly how

Create once. Distribute everywhere. Dominate every feed.

— The system that turns 90 minutes per week into a full content calendar

The Pipeline: From Live to Everywhere

Each Live session follows this production pipeline. The agent does 30 minutes of work. Your marketing team does the rest.

30-Minute TikTok Live Tour

Agent goes live from the property via the multi-guest model. Marketing hosts and moderates. The full 30-minute session is automatically saved to TikTok and simultaneously recorded on the brokerage phone.

TikTok Live IG Live (simulcast) FB Live (simulcast)

Clip 3–5 Best Moments (15–60s each)

Within 2–4 hours post-Live, the marketing team pulls the recording and clips the best moments: the kitchen reveal, the pool shot, the view from the balcony, the agent’s best one-liner, any “wow” reaction from a live viewer. Add text overlays (price, beds/baths, city) and trending audio.

3–5 Clips Ready

Distribute Clips Across Every Platform

Each clip gets posted natively (not cross-linked) to every platform with platform-specific captions, hashtags, and CTAs. This is key: each platform’s algorithm penalizes watermarked content from competitors, so clips must be uploaded natively.

Instagram Reels
Square or 9:16, trending audio, 5–8 hashtags, location tag, “Save this for later” CTA

TikTok
9:16, native TikTok audio or trending sound, “Comment your budget” CTA, 3–5 hashtags

YouTube Shorts
9:16, keyword-rich title for search, “Subscribe for more homes” CTA, pinned comment with link

Facebook Reels
9:16, conversational caption with question, “Share with someone looking” CTA

Upload Full Tour to YouTube (Long-Form)

Edit the best property from the Live into a polished 3–8 minute tour. Add intro card, address overlay, agent branding. Upload with SEO-optimized title: “Waterfront Home Tour | 3 Bed 2 Bath | Jupiter, FL | $589,000.” This ranks in Google search and generates leads for months.

YouTube Long-Form Evergreen Lead Magnet

Repurpose Still Frames & Quotes

Pull the best still frame from the Live (golden-hour balcony, pool at sunset) and create static posts and Stories for IG and FB. Pull the agent’s best quote and turn it into a branded text graphic. These fill the “in-between” days and keep the feed active even on non-video days.

IG/FB Static Stories Quote Graphics

The Scalable Rollout — Three Phases

This pipeline is designed to start lean and scale with results. No additional hires required at launch — one social manager runs the entire system with scheduling tools and basic clip editing.

Phase	Lives / Week	Clips / Live	YT Long-Form	Statics	Unique Pieces / Month
Phase 1 Month 1–2	3 Lives/wk	2–3 clips each	1/week	2–3/week	40–55
Phase 2 Month 3–4	5 Lives/wk	2–3 clips each	2/week	3–4/week	65–90
Phase 3 Month 5+	Daily (7/wk)	3 clips each	2–3/week	4–5/week	110–140

How to read these numbers: “Unique pieces” counts each distinct piece of content once. A 30-second clip is one piece, even though it gets posted natively to 4 platforms (TikTok, IG Reels, YT Shorts, FB Reels). The actual brand touchpoints across platforms are 3–4× higher than the unique piece count.

Phase 1 Weekly Breakdown (Month 1–2)

Source	Output	Where It Goes	Unique Pieces / Wk
3 Live sessions (30 min each)	Simulcast live event	TikTok + IG + FB simultaneously	3 events
2–3 clips per Live	6–9 short clips (15–60s)	Each clip → TikTok, IG Reels, YT Shorts, FB Reels	6–9 clips
Best tour of the week	1 polished walkthrough (3–8 min)	YouTube long-form (SEO title)	1
Still frames + agent quotes	2–3 static posts or Stories	IG feed, FB feed, IG Stories	2–3
Unique pieces per week			10–14
Unique pieces per month			40–55

From 15 to 50+ — without adding headcount. Water Pointe currently produces roughly 15–20 pieces of social content per month across two platforms, most of which earn single-digit engagement. Phase 1 alone triples that output across five platforms with a fundamental quality shift from MLS photos to lifestyle-driven video. Phase 2 and 3 scale naturally as the agents build comfort and the workflow becomes routine — with the option to bring on a content editor later if results justify the investment.

Platform-Specific Audience Coverage

TikTok

Buyers — Ages 25–44 • First-time & move-up

Instagram

Ages 25–45 • Lifestyle-driven buyers

YouTube Shorts

Sellers — Ages 65+ • Investors & downsizers

YouTube Long

All ages • Serious searchers (high intent)

Facebook

Ages 35–65+ • Community & referrals

Full-funnel coverage: TikTok captures first-time buyers dreaming about Florida. Instagram nurtures lifestyle-motivated relocators. YouTube Shorts reaches sellers and investors browsing casually. YouTube long-form catches high-intent searchers actively Googling homes. Facebook drives community referrals and open house traffic. Together, these five platforms create a lead-generation ecosystem that covers every age group, every intent level, and both sides of every transaction.

Content Playbook

Six high-impact content themes engineered for South Florida real estate

🎯

“What You Get for $X”

15–25s montage comparing 2–3 homes at the same price across Port St. Lucie, Stuart, Jupiter. On-screen text with price, beds/baths, one “wow” feature. Hook: “Florida home prices will shock you…”

📷

Before / After Transformations

Staging transformations, golden-hour edits, or “empty vs staged” coastal condos. Quick cuts with trending audio; end with a reveal that stops the scroll. Your showcase sample is the perfect template.

⚠️

“3 Things I’d Never Do”

Talking-head Reels with concise, opinionated local advice (flood zones, insurance, HOAs, commute). Highly shareable because they tap into fear of mistakes. Low production, high performance.

🌴

Hyper-Local Lifestyle Features

“Hidden gem brunch spots 10 min from the beach,” “Best neighborhoods for boaters.” Tag local businesses, use geo-tags. Your Beach Haus Coffee post proved this works (56 likes). Do more of it.

🏆

Story-Based Client Wins

“How we helped a New York family trade snow for a pool in Palm City in 30 days.” Problem → tension → solution → payoff (closing shot with keys by the pool).

💡

Market Myth-Busting

“You don’t need 20% down.” “Insurance killed Florida? Here’s the nuance.” Simple text overlays with agent face. Generates comments, saves, and positions agents as the trusted expert.

South Florida–Specific Content Angles

Location-specific themes that resonate with out-of-state buyers considering the move

Location-Specific

Waterfront & Pool Showcases

Drone footage of canals, ocean-view penthouses, and infinity pools. Luxury visuals naturally stop the scroll. “This infinity pool overlooks the Atlantic…”

Location-Specific

Hurricane-Resistant Homes

Educate buyers on impact windows, elevated construction, and insurance tips. Very sharable among out-of-state buyers considering Florida. “What no one tells you about Florida home insurance”

Location-Specific

Neighborhood Lifestyle Tours

Walk Hobe Sound, Jupiter, Stuart, or Worth Avenue. Show the lifestyle, not just the listing. Community-focused content builds trust and local authority. “Moving to Jupiter? Here’s what to actually expect”

Location-Specific

Tax & Migration Angle

Florida has no state income tax — break down the real financial savings for high earners relocating from NY, CA, or IL. Enormous reach among affluent out-of-state audiences. “Why NYC millionaires are moving to Palm Beach”

High-Engagement Content Series

Recurring series build anticipation, loyalty, and consistent engagement week over week

Series

Behind the Listing

Show the full journey of a listing: staging prep, photo day, open house chaos, offer negotiations. Raw, authentic BTS content is proven to build loyal followings among South Florida luxury agents.

Series

Client Closing Day Moments

Film the emotional key-handoff moment with permission. These authentic “happy ending” videos consistently reach millions across all platforms — especially powerful in South Florida’s vibrant, diverse community.

Series

Before & After Staging

Swipeable carousels on Instagram showing dramatic property transformations. Include the sale price delta to show staging ROI — extremely sharable among homeowners preparing to sell.

South Florida Viral Hooks

🌎 Contrast Hooks

“What $600K buys in New York vs South Florida.”
“Snow vs sand: your mortgage in Boston vs Port St. Lucie.”

🌞 Lifestyle / FOMO

“Imagine this is your Monday commute…” (boat dock, sunrise walk).
“POV: You finally moved to South Florida.”

⏰ Scarcity / Urgency

“Only 14 homes like this left under $700K walking distance to the water.”
“This neighborhood jumped 18% in 12 months — here’s why.”

Optimal Posting Schedule — Data-Backed Timing

Based on 2026 analysis of 9.6M+ posts. Optimized for Eastern timezone, targeting peak luxury buyer scroll times.

MON

8 AM

Reel

TUE

9 AM

Carousel

WED

7 AM ⭐

Reel (Peak)

THU

8 AM ⭐

Reel (Peak)

FRI

11 AM

Carousel

SAT

9 AM

Listing

SUN

10 AM

Static / Story

Key Timing Rules

⭐ Reels: Wed & Thu at 7–9 AM are peak — algorithm boost windows

🟢 Carousels: Tue & Fri mornings for max save rate

🔴 Never post after 8 PM — reach decays dramatically with timezone lag

⚠️ 3-sec hook rule — if first 3 seconds don’t captivate, Reels won’t be distributed

💬 Stories: Daily 9–10 AM — consistent presence keeps the account active in followers’ trays

Sample Week — Plug & Play Content Calendar

Monday

“What $500K gets you in PSL vs Palm City vs Stuart”

Quick-Cut Reel

Tuesday

Agent selfie: “3 mistakes buyers make in flood zones”

Talking Head

Wednesday

“Your first week living 15 min from the beach” POV

Lifestyle B-Roll

Thursday

Local feature: “This coffee shop just raised the vibe to 10/10”

Local Biz Tag

Friday

“From renter to homeowner in 45 days — here’s how”

Story Reel

Weekend

Live virtual open house + “AMA about moving to South FL”

IG/FB/TikTok Live

The High-Performance Reel Formula

0–2 sec

HOOK — Pattern-interrupt that stops the scroll

2–15 sec

VALUE — Fast cuts, text overlays, sound-off friendly

Last 3 sec

CTA — “Save this” / “Comment your ZIP” / “DM me”

The system: 3–5 Reels/Shorts per week across IG + TikTok. Mix: 1 “wow” lifestyle piece, 1–2 educational/myth-bust, 1 local business feature, 1 story-based win. Plus 3 live sessions per week (scaling to daily in Phase 3). Each week double down on what earns the most saves and shares, then boost the top 1–2 performers with ad spend.

The Opportunity

What Trusted Marketing will deliver for Water Pointe Realty Group

0.19%

Current FB Engagement

➔

3–5%

Target IG/TikTok Engagement

TikTok Followers Today

➔

5K+

Target in 90 Days

Live Sessions / Month

➔

3–7/wk

Phased Lives • 40–140 Pieces / Month

Platforms Today (FB + IG)

➔

FB • IG • TikTok • YT Shorts • YT Long

What We Deliver

🎬

Content Production

40–55 unique pieces/month at launch (Phase 1), scaling to 110–140 as agents ramp — across 5 platforms

📷

Creative Direction

Golden-hour edits, virtual staging, lifestyle photography for every new listing

📡

Daily Live Coaching

Agent playbook, scripts, and schedule for 30-min daily lives simulcast across IG, FB, and TikTok

📈

Analytics & Reporting

Weekly performance dashboard across all 5 platforms with engagement metrics, top content, and optimization recs

🌟

TikTok + YouTube Launch

Full account setup for both platforms, first 30 days of cross-posted content, hashtag and SEO strategy, growth optimization

🔄

Repurposing Engine

Every Live clipped into 3–5 Shorts distributed natively to TikTok, IG Reels, YT Shorts, and FB Reels — no watermarks, platform-native captions

🔍

YouTube SEO

Full property tours with keyword-optimized titles that rank in Google search and generate leads for months after upload

💰

Paid Amplification

Boost top-performing organic content to reach buyers in target ZIP codes — 40–60% lower CPL on TikTok

Water Pointe already has the brand, the listings, the agents, and the local roots. What’s missing is a strategic content engine that turns everyday inventory into aspirational lifestyle content — and meets buyers and sellers where they actually spend their time.

— Trusted Marketing

Marketing Packages & Pricing

Flexible plans built to grow with your brand

Consistency

$1,000 – $1,200/mo

✓ 3–4 Blog Posts / month

✓ Custom Graphics

✓ 2 Social Channels Managed

✓ GMB / GBP Profile Management

✓ Basic Keyword Tracking

— Paid Ad Campaigns

— Email Automation

✓ Light Website Management

— Case Studies

— Social Video Content

✓ Core KPI Report & Check-in

Momentum

$2,500 – $3,000/mo

Recommended

✓ 3–4 Blog Posts / month

✓ Expanded Campaign Graphics

✓ 3 Social Channels Managed

✓ Full GMB Optimization & Monitoring

✓ Enhanced Keyword Tracking

✓ Up to 3 Paid Ad Campaigns

— Email Automation

✓ 1–2 Website Updates / month

✓ 1 Case Study / month

✓ Light Video Edits (client footage)

✓ Monthly Performance Review

Dominate

$3,500 – $4,500/mo

✓ 6 Blog Posts / month

✓ High-Volume Graphics (ads, email, content)

✓ 5 Social Channels Managed

✓ Full GMB + Advanced Posting Strategy

✓ Full-Funnel Keyword Tracking

✓ Up to 5 Paid Ad Campaigns

✓ Email Automation & Segmentation

✓ Full Website Refresh Annually + Monthly Updates

✓ 2 Case Studies / month

✓ 1-Hour On-Site Video Session / month

✓ Advanced Reporting & Strategic Planning

À La Carte Add-Ons

Customize any package with individual services

Add-On	What’s Included	Price
Strategy Strategy Session (60–90 min)	Live session, light prep, action-item recap	$350 – $500
Strategy Quarterly Strategy Intensive	2–3 hr workshop, roadmap document, priority plan	$900 – $1,500
Content Extra Blog Post	Topic research, 800–1,200 word article, upload/formatting	$175 – $250/mo
Content Extra Case Study	Client interview, write-up, basic design layout	$400 – $700
Social Additional Social Channel	Content calendar and posting for 1 extra channel	$200 – $350/mo
Social Extra Social Video Edit Pack	Edit 3–5 short-form clips from existing footage	$250 – $400
Video On-Site Video Session (1 hr)	One-hour shoot on location, 2–4 edited clips for social	$600 – $900
Video Additional On-Site Session	Extra 1-hour shoot beyond included session	$700 – $1,000
Ads Additional Paid Campaign	Management of 1 extra campaign (strategy, setup/optimize)	$250 – $400/mo
Email Additional Email Campaign	Copy, build, QA, send to defined segment	$250 – $400
Email List Clean-Up & Tagging Sprint	One-time list hygiene, tags, and basic segments	$400 – $700

Ready to turn Water Pointe’s listings into a lead-generation engine?

Let’s Talk →

Water Pointe Realty Group

Social Media Audit & Growth Strategy

Prefer to Listen?

What’s Inside

Current Brand Snapshot

Why This Matters — Industry Benchmarks

Three Findings That Tell the Whole Story

Facebook Audit

Post-by-Post Breakdown

Engagement by Content Type

Instagram Audit

Post-by-Post Breakdown

The Numbers Don’t Lie — Reels vs. Everything Else

Instagram 2026 Algorithm — Signal Hierarchy

Creative Showcase: “Selling the Moment”

340 S US Hwy 1, Unit 408, Jupiter — Three Approaches

Platform Expansion: TikTok

Why TikTok, Why Now

TikTok Content Strategy for Water Pointe

Cross-Post Existing Reels

“What $X Gets You in South FL”

Agent Personality Shorts

Daily Live Strategy

Why Go Live Every Day?

The 30-Minute Daily Live Playbook

Monday: “New to Market”

Tuesday: “Ask Me Anything”

Wednesday: “Neighborhood Tour”

Thursday: “Price Drop Alert”

Friday: “Weekend Open House Preview”

Sat/Sun: “Live from the Open House”

TikTok Live Agent Tour — Standard Operating Procedure

How It Works — The Multi-Guest Live Model

Marketing Starts the Live

Agent Joins as Guest

Agent Tours, Marketing Moderates

Setup Requirements

Host Account (Brokerage)

Agent Accounts

Tech Requirements

Daily “Live Tour” Workflow

🕑 24 Hours Before

🎥 Start the Live (Marketing Side)

👥 Invite the Agent as Guest

🎓 Manage the Stream

Agent Script — Property Side

✅ Before Going Live

📱 Join as Guest

🎬 During the Tour

👋 Ending

Guardrails & Access Control

🔒 Credential Security

📜 Compliance Rules

🛑 Kill Switch

Platform Expansion: YouTube

Why YouTube Is the Missing Piece

The Demographic Goldmine You Can’t Ignore

TikTok → Reaches Buyers

YouTube Shorts → Reaches Sellers

YouTube Content Strategy for Water Pointe

YouTube Shorts (60s)

Full Property Tours (3–8 min)

Neighborhood Guides (5–10 min)

The Content Repurposing Pipeline

The Pipeline: From Live to Everywhere

30-Minute TikTok Live Tour

Clip 3–5 Best Moments (15–60s each)

Distribute Clips Across Every Platform

Upload Full Tour to YouTube (Long-Form)

Repurpose Still Frames & Quotes

The Scalable Rollout — Three Phases

Phase 1 Weekly Breakdown (Month 1–2)

Platform-Specific Audience Coverage

Content Playbook

“What You Get for $X”

Before / After Transformations

“3 Things I’d Never Do”

Hyper-Local Lifestyle Features

Story-Based Client Wins

Market Myth-Busting