1. Market Landscape
Padel market growth in South Florida, competitive positioning, and target demographic analysis across Miami-Dade and Broward counties.
2. Audience Segmentation
Four core segments identified: competitive players (25-40), social players (30-55), corporate event planners, and fitness-forward newcomers.
3. Campaign Architecture
Full-funnel Meta and Google Ads structure — awareness through branded video, consideration through testimonial carousels, conversion through limited-time membership offers.
4. Creative Framework
Dynamic ad templates leveraging on-court action footage, member UGC, and lifestyle aspirational content tailored per audience segment.
5. Budget Allocation
Recommended monthly spend distribution across platforms, dayparting strategy, and projected ROAS benchmarks based on comparable club verticals.
6. Measurement & KPIs
Attribution model, pixel implementation guide, and monthly reporting dashboard specifications with lead-to-member conversion tracking.