1. Community Launch Analysis
Geo-targeted market analysis for three new Pulte communities — demographic overlays, income mapping, and competitor proximity scoring.
2. Google Ads Strategy
Search, display, and Performance Max campaign structure targeting high-intent homebuyer keywords within defined ZIP code radiuses.
3. Meta Ads Blueprint
Carousel and video ad strategy showcasing model homes, community amenities, and lifestyle photography with lookalike audience builds.
4. Retargeting Framework
Cross-platform retargeting sequences: site visitors, virtual tour viewers, floor plan downloaders, and model home appointment bookers.
5. Lead Attribution Model
Multi-touch attribution setup connecting ad click to model home visit to contract signed — with CRM integration specifications.
6. Reporting Dashboard
Weekly and monthly KPI dashboards tracking cost-per-lead, cost-per-tour, and cost-per-contract across all three communities.