1. Brand Audit
Current digital presence assessment across Instagram, website, and Google — identifying gaps in brand consistency, content cadence, and booking flow.
2. Content Strategy
Monthly content calendar built around four pillars: transformation stories, technique education, instructor personality, and community spotlights.
3. Social Growth Plan
Instagram and TikTok growth strategy leveraging Reels, collaborations with wellness influencers, and user-generated before/after content.
4. Email Nurture Sequences
Five automated email flows: welcome series, class reminder, re-engagement for lapsed members, referral program, and seasonal promotions.
5. Booking Funnel Optimization
Website audit with conversion rate optimization recommendations — simplified booking flow, social proof placement, and intro offer architecture.
6. Community Building
Member loyalty program design, ambassador network structure, and event marketing calendar to drive retention and word-of-mouth growth.