1. Brand Positioning
Market gap analysis in the performance court shoe category — where DAPS sits relative to Nike, ASICS, and niche padel brands.
2. Influencer Seeding Plan
Tiered athlete and creator partnership model: 5 macro-influencers, 20 micro-influencers, and 50 nano-creators across padel, pickleball, and squash.
3. Paid Social Architecture
Meta and TikTok campaign structure optimized for DTC e-commerce — prospecting, retargeting, and post-purchase advocacy loops.
4. Creative Playbook
Ad creative templates: product hero shots, athlete testimonials, UGC unboxing, and performance comparison content with scroll-stopping hooks.
5. Conversion Funnel
Landing page wireframes, email welcome series, abandoned cart recovery, and SMS flash sale sequences for launch week.
6. Growth Projections
12-month revenue model with customer acquisition cost targets, lifetime value estimates, and break-even analysis per channel.